EMIRAT Logo Design

Web Design & Development

We worked with EMIRAT to design and develop a unique and forward thinking website.

The Brief

EMIRAT came to us wanting a refreshed look and feel for the start of 2018. They wanted something different, a brand that could be identified without the immediate use of a logo and a website that would separate them from the competition.

The Solution

To create a brand this strong we needed to do something that stood out from the usual way of doing things. A way of leaving the EMIRAT mark on everything they produce. To do this we went back to basics, we created a grid and a set of strict and vital rules.

The Rules

  1. No two boxes of matching colour may share local space.
  2. No images or text content is to cover both an X & Y axis on the grid (no along then down).
  3. No two boxes of matching colour may share local space.
  4. No content may take more than a single grid cell unless necessary.
  5. Content cannot use 2x2 cells on the grid.

Why Rules?

To create a strong brand we need to be specific in the way it looks. These rules ensure that vital separation between how EMIRAT looks, and any other 5 column grid based brands there may be out there (we’ve really struggled to find any). By sticking to these guidelines we have created a website that has a familiar feel throughout, unlike a lot of websites around that can sometimes feel a bit disconnected in certain pages.

The Result

A functional, responsive website that works great on both desktop and mobile devices. The EMIRAT website is truly unique and offers many interactions that make learning about and working with the company easier and more interesting.

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